Year
2025
Client
Elastiq.co
Category
Brand Design
Product Duration
3 - 4 Weeks
This project imitates the brand's core selling point in its visualisation. Building marks and elements that scream "elasticity", and how far it can be stretched.
This logo is inspired by the elements of a rubber band, and how far it needs to go before it breaks.
A variety of branded activewear visualisations was created for Elastiq, giving a nod to minimalism and immense functionality.
A very major asset in the visual communications of Elastiq is the Elastiq band. A floating stretchy element in every activation, ensuring ease of brand recognition across board.
